Phil Rust · writer, builder, technologist
Technology that helps people become more fully themselves.
I write about AI adoption, organisational maturity, and what it takes to build technology that activates human contribution rather than erasing it.
Recent essays
Action
You Were Made For This
AI is not taking the world. It is clarifying it — revealing what has always mattered most. Five missions for the people willing to step into what only they can do.
Action
Four Things Leaders Must Get Right on Automation and AI
The automation opportunity is not just a growth play. For many organisations it is increasingly a capacity question. What separates transformation that lasts from programmes that fail to return benefits.
Focus
Nothing Has Changed in the Town of Bedrock
In the space of seven days in May 2026, the two most consequential AI companies on the planet both announced they were getting into consulting. The model alone is not getting the job done.